Todaytec, a supplier of thermal transfer ribbon, has announced the appointment of Nimitt Adhvaryu to vice president of sales. With over 22 years of experience in labeling and packaging, Adhvaryu brings a wealth of knowledge and expertise in the printing industry that will help propel Todaytec to new heights.

Prior to joining Todaytec, Adhvaryu provided sales and marketing consulting to many clients in the industry, demonstrating a commitment to excellence. He has worked with a variety of manufacturers to drive compliance, automation, sustainability, and deliverability. His drive for profitable growth and dedication to sales aligns with Todaytec’s mission to deliver quality products to its clients.

“Nimitt’s extensive background in the printing industry, especially thermal labeling, will be invaluable as we continue to grow and adapt in this rapidly evolving industry,” says Steven Han, president and CEO of Todaytec.

Leo Liu, global sales director, adds, “We are thrilled to have someone of Nimitt’s caliber join our team, and we look forward to leveraging his expertise to enhance our product offerings, improve sales and marketing operations, and support the customer experience.”

In his new role, Adhvaryu will oversee the growth of US sales and operations, focusing on driving strategic initiatives and fostering innovation within the company. He will also play a key role in enhancing Todaytec’s collaboration with clients and partners, ensuring the delivery of high-quality thermal transfer solutions that meet growing market demands.

“I am excited to join Todaytec and work alongside such a talented team,” states Adhvaryu. “I look forward to contributing to the company’s growth and helping to shape the future of print solutions for our clients.”

Nimitt holds a Bachelor’s of Business Administration from Cleveland State University and has received numerous accolades throughout his career, including Distinguished Sales & Marketing Executive from Sales & Marketing Executives (SME) of Cleveland. He also spends time volunteering in his community and supporting his children’s schools.